Brand guidelines
Using the PXNT brand
A short guide to the PXNT brand, mostly the logo. It does not cover every case: if yours is not here, write to us.
The basics
The logo as it is, every time.
- 01
Show the logo only on a white or a black background.
- 02
Don't change it, rotate it or alter it in any way.
- 03
Don't change its colours: cyan and magenta.
- 04
Don't use an outdated version.
Clear space
Give it room.
The clear space around the logo measures at least 150% of the logo's width, with the logo in its centre. Nothing enters it: no text, no picture, no edge.
Minimum size
Never smaller than 16 pixels wide.
Icons
As an icon, only the background changes.
- 01
Keep the logo in its own colours. Only the icon's background may change.
- 02
Show it at the same size as the other logos beside it.
- 03
The minimum width is 32 pixels.
- 04
The container may be a circle, a square or a rounded square.
Colours
Cyan and magenta. Black and white.
The logo is always cyan and magenta. On black its tile has a grey edge; on white it doesn't. Text is black on white, or white on black.
The logo
Cyan
#0BC5FF
RGB 11 · 197 · 255
Magenta
#FF1F8C
RGB 255 · 31 · 140
The edge · on black only
Grey
#8C8C8C
RGB 140 · 140 · 140
On black the tile has a grey edge; on white it doesn't.
Text and background
Black
#000000
RGB 0 · 0 · 0
White
#FFFFFF
RGB 255 · 255 · 255
On white and black
Two backgrounds, nothing else.
On white, the logo as it is. On black, its tile with a grey edge.
Misuse
What never to do.
Each of these is wrong.
- 01
Don't surround the logo with other elements.
- 02
Don't give it a face, hands or a character of its own.
- 03
Keep the clear space, every time.
- 04
Don't use pictures or metaphors that stand in for the monogram.
Permission
Using it with permission.
- 01
Use the logo only in the ways PXNT expressly allows.
- 02
Don't suggest that PXNT sponsors or endorses you or your work without our written permission.
- 03
Don't use the logo to speak badly of PXNT, or for any product that is not PXNT's.
- 04
A product built on PXNT needs its own name, logo and design, and no trademark or domain that could be mistaken for PXNT's.
- 05
Any use that breaks these guidelines ends the permission.
- 06
PXNT may change these guidelines at any time.
Material that shows the logo carries this line
PXNT, the PXNT logo and its products are trademarks of PXNT.
Downloads
The logo, ready to use.
The logo as drawn: in vector, and as an image on white without the edge and on black with it.
The products
Each product keeps its own brand.
PXNT is the platform under MDXT, BBGI and ECPK. Each has its own name, its own logo and its own brand page.
MDXT
Brand page
BBGI
Brand page
ECPK
Brand page
Questions
Something not covered here?
Write to us before you use the logo in a way this page does not describe.
Write to us